The foundation every team member shares — who we are, how we work, and where everything lives. Read it once, refer back forever.
Let's make sustainable packaging the new standard. 🚀
Get the big picture before any details. Then say hello to the buddy who'll have your back all the way through.
A quick walkthrough of KimEcopak before you read on — it makes everything below click faster.
Open the video →LiLy is our AI Operations assistant. Before you message a person or feel stuck, ask LiLy. She knows where files live, how to get tool access, who owns what, and what our terms mean — available 24/7, no question too small.
We grow on purpose, and we reward it. These run every month; jump in whenever you're ready.
Pick 1–2 books, share the key lessons (or apply a framework to your work). Win by team vote, or by value impact added.
500,000₫ / monthBuild an AI agent that saves time or cost for your team — solo or in a group. Win by measurable time/cost saved.
2,000,000₫ / monthOpen to every team. Refer a candidate for a Sales role — if your referral closes a deal over $10K within their first 30 days, you earn the bonus. 5,000,000₫ / order
What we believe, what we make, who we serve, how our year runs, and who to turn to. The essentials every team shares.
Read these first — every decision at KimEcopak traces back to them.
Open Core Values · Mission & Vision →Affordable, eco-friendly packaging for restaurants and food businesses. Founded by Kim Vu to give North America restaurants a reliable, sustainable choice at a stable price.
Full range & information in the Product Mindmap.
Need a fast answer on a product, service or current program? Ask KimAssist, instead of pinging someone.
Ask KimAssist →B2B - businesses buying in volume (ice, catering, bakery, deli and more), reached through landing pages and industry lead pages.
B2C - direct shoppers, reached through seasonal campaigns. The real questions customers ask are in the Q&A.
The rhythm of our year, at a glance. You don't need every tactic on day one — the detailed campaign calendar and discounts live in the Marketing guide. This is the shape everyone should know.
Find where you fit and who leads each team.
Shared email aliases and the people they route to. Use the right inbox and your message lands with the right team.
| Group email | What it's for | Routes to |
|---|---|---|
| biz@kimecopak.ca | Ordering & bulk orders - custom orders, bulk pricing, MOQ requests | Lyra, Kim, Jasmine, Annie |
| care@kimecopak.ca | Customer service - order help, tracking, adjustments | Annie, Mia |
| partner@kimecopak.ca | Collaboration - partnerships, creators, brand deals | Tuấn, Annie |
| team@kimecopak.ca | Careers - job applications & open roles | Lyra, Kim |
| halo@kimecopak.ca | General enquiries — everything else | Lyra, Kim, Jasmine, Mia, Annie |
| media@kimecopak.ca | Media & content enquiries | Mei, Kim, Lam, Lyra |
| affiliates@kimecopak.ca | Affiliate program | Tuấn, Annie |
| ventures@kimecopak.ca | Ventures & strategic partnerships | Kim, Lam |
The short version — who's responsible for what.
| Team | Owns |
|---|---|
| Marketing · SEO | Keyword research, blog & landing copy, on-page SEO, brand voice |
| Marketing · Ads + Social | Paid campaigns (Meta/Google), performance & A/B tests; social posts, reels & stories |
| Marketing · Email | Campaign emails & flows in Klaviyo; segment, A/B test, optimise, report |
| B2B Sales | Wholesale & bulk sales, quotes & contracts, order follow-up, client relationships |
| CS | Customer inquiries, order issues (tracking/returns/exchanges), coordinate Sales & Warehouse |
| HR | Recruitment & onboarding, events & bonding, engagement, performance & internal comms |
When LiLy or KimAssist can't resolve it, here's the human to go to.
| If it's about… | Go to | Channel |
|---|---|---|
| Tasks, targets & anything urgent | Your team lead / manager | Lark · call if urgent |
| Tools & access | LiLy first, then Lyra (Ops) | Lark |
| HR, pay & time off | LiLy first, then Lyra (Ops) | Lark |
| Products & pricing | KimAssist first, then Annie (CS) | Lark |
Clear messages save everyone time. We use one simple format for every request or question on Lark.
Whenever you send a proposal, question, or action request, structure it like this so the reader can act instantly:
Beyond 1–3–1, KimEcopak applies a shared set of thinking & working frameworks. Read through them once you've got the basics down.
Open the KimEcopak frameworks →The tools everyone uses, the AI stack our teams reach for, and one master list LiLy holds for everything else.
| Tool | What it's for |
|---|---|
| Lark | Where all your work lives — messages, files, tasks, calendar. |
| KimEcopak Drive | Shared files, plus video ads & social assets. |
| GoHighLevel (CRM-Go) | Live AI Agent, Record Customer Info, Building Form. |
| Loom | Screen recordings & walkthroughs. |
The AI stack our teams reach for — grouped by what you need to get done.
| Use it for… | Tools |
|---|---|
| Editing video | Veo3 · Opus · Captions.AI |
| Designing images | Google AI Studio · Canva AI · ChatGPT · Manus |
| AI agents (team favourites) | Manus · Claude.AI · You.com · Poppy.AI |
| Research | Gemini |
| Learning | NotebookLM |
Custom agents the team made — try these before building your own.
| Agent | Use it for |
|---|---|
| Prompt Like A Pro | Write strong prompts for other AI agents |
| LiLy | Operations manager & your onboarding buddy |
| KimAssist | Company, product, service & program lookup |
| KimEcopak Packaging AI | Product design, customer mockups, new logo samples, photo editing |
The full account list lives here — and LiLy holds the same link, so you can always just ask her.
Open the tools & accounts list →The full tools & accounts list — and the tools your specific team adds — lives with LiLy. Just ask, “Set me up with the tools my role uses,” and she'll share the master list and route your access securely.
You've ticked off each section as you went. One thing is left — and it needs a person, not a page.
Meet your leader to set your 30-day target and a clear path forward. This is what turns everything you just read into a plan that's yours.
Open the Personal Growth Plan →Growth plan set and every section checked — you now share the same base as everyone at KimEcopak.