Take your time with these three phases. By the end, you'll feel ready to jump in & join this journey with us.
Let's make sustainable packaging the new standard. 🚀
How this works. This is Document 1 of 2.
It gives every team member (Sales, Marketing, SEO, CS, HR) the shared foundation of KimEcopak.
Your second guide is team-specific, where you go deep into your role.
Work through the three phases in order using the tabs above. Each one has a checkpoint before you move on.
No homework, just tick as you go.
Watch this before reading anything else. It makes the whole document click faster.
Open the video →She knows where everything lives: files, tools, who owns what, what terms mean. Ask her before pinging a person. Available 24/7, no question too small.
Four things to understand before talking to any customer or joining any team meeting.
| Topic | What you need to know | Link |
|---|---|---|
| 🌿 Mission, Vision & Core Values | Every decision at KimEcopak traces back to these. Read once, refer back forever. | Open Core Values → |
| 📦 What we make | Affordable, eco-friendly packaging for restaurants & food businesses: compostable take-out boxes, kraft boxes, paper cups & bowls, wooden cutlery, bio straws and more. Founded by Kim Vu to give North American restaurants a reliable, sustainable choice at a stable price. Need a fast product, pricing or program answer? Ask KimAssist, faster than the mindmap. |
Product Mindmap → KimAssist AI → |
| 🤝 Who we serve |
B2B
Restaurants, catering, bakeries, ice businesses, deli operators buying in volume. Reached via always-on landing pages & seasonal industry lead pages.
B2C
Direct shoppers buying for home or events. Reached via seasonal campaigns (Summer & Winter). |
Customer Q&A → |
Plan about 1 quarter ahead, production lead time is 2 to 3 months.
Who we are, what each team does, and who to go to. Learn this once, you'll use it every day.
CEO: Vu Kim Ngan · Assistant to CEO: Lyra
| If it's about… | Go to | Channel |
|---|---|---|
| Tasks, targets & anything urgent | Your team lead / manager | Lark · call if urgent |
| Tools & access | LiLy first → Lyra (Ops) | Lark |
| HR, pay & time off | LiLy first → Lyra (Ops) | Lark |
| Products & pricing | KimAssist first → Annie (CS) | Lark |
LiLy handles tools, access, files, product questions, and company info 24/7.
If she can't solve it → go to your lead on Lark. If it's urgent → call.
Clear messages save everyone time. One format for every request or question on Lark.
Whenever you send a proposal, question, or action request, structure it like this so the reader can act instantly:
Beyond 1–3–1, KimEcopak applies a shared set of thinking & working frameworks. Read through them once you've got the basics down.
Open the KimEcopak frameworks →This is what turns everything you just read into a plan that's yours.
Meet your leader to set your 30-day target and a clear path forward. This is the last step of onboarding Doc 1, and the most important one.
Open the Personal Growth Plan →Growth plan set and every phase checked, you now share the same base as everyone at KimEcopak.
Multiple teams creating LDPs, blogs, or collections can end up duplicating keywords or URLs. This hurts SEO two ways: pages competing on the same keyword can't rank top on Google, and repeated cases lower Google's trust in the whole site.
e.g. two live pages both targeting "custom logo bakery paper bags" (one with a "-2025" suffix), competing against each other for the same keyword.
Jump in whenever you're ready, these run every month. Ask LiLy for exact terms and current status.
Pick 1–2 books, share key lessons or apply a framework. Win by team vote or value impact.
Build an AI agent that saves time or cost for your team. Win by measurable results.
Refer a Sales hire who closes a deal over $10K in first 30 days. Open to all teams.
| Tool | What it's for |
|---|---|
| Lark | Where all your work lives: messages, files, tasks, calendar. |
| KimEcopak Drive | Shared files, plus video ads & social assets. |
| GoHighLevel (CRM-Go) | Live AI Agent, record customer info, building forms. |
| Loom | Screen recordings & walkthroughs. |
| Use it for… | Tools |
|---|---|
| Editing video | Veo3 · Opus · Captions.AI |
| Designing images | Google AI Studio · Canva AI · ChatGPT · Manus |
| AI agents (team favourites) | Manus · Claude.AI · You.com · Poppy.AI |
| Research | Gemini |
| Learning | NotebookLM |
Custom agents the team made, try these before building your own.
| Group email | What it's for | Routes to |
|---|---|---|
| biz@kimecopak.ca | Ordering & bulk orders: custom, bulk pricing, MOQ requests | Lyra, Kim, Jasmine, Annie |
| care@kimecopak.ca | Customer service: order help, tracking, adjustments | Annie, Mia |
| partner@kimecopak.ca | Collaboration: partnerships, creators, brand deals | Tuấn, Annie |
| team@kimecopak.ca | Careers: job applications & open roles | Lyra, Kim |
| halo@kimecopak.ca | General enquiries: everything else | Lyra, Kim, Jasmine, Mia, Annie |
| media@kimecopak.ca | Media & content enquiries | Mei, Kim, Lam, Lyra |
| affiliates@kimecopak.ca | Affiliate program | Tuấn, Annie |
| ventures@kimecopak.ca | Ventures & strategic partnerships | Kim, Lam |
| Team | Owns |
|---|---|
| Marketing · SEO | Keyword research, blog & landing copy, on-page SEO, brand voice |
| Marketing · Ads + Social | Paid campaigns (Meta/Google), performance & A/B tests; social posts, reels & stories |
| Marketing · Email | Campaign emails & flows in Klaviyo; segment, A/B test, optimise, report |
| B2B Sales | Wholesale & bulk sales, quotes & contracts, order follow-up, client relationships |
| CS | Customer inquiries, order issues (tracking/returns/exchanges), coordinate Sales & Warehouse |
| HR | Recruitment & onboarding, events & bonding, engagement, performance & internal comms |
Shared thinking and working frameworks used across all teams, read once you've got the basics down.
Open the KimEcopak frameworks →