Understanding non-woven bag GSM is essential for selecting the appropriate bags for your business. GSM, or grams per square meter, measures the weight and density of the fabric used in non-woven bags. This measurement directly influences the bag's durability, usability, and overall performance. Higher GSM values indicate thicker, more robust bags suitable for heavier items, while lower GSM values denote lighter bags ideal for temporary use. Knowing how to choose the right GSM can significantly impact your brand's effectiveness and customer satisfaction.
What is the GSM of Non-Woven Bags?
GSM stands for grams per square meter, which is a measurement that describes the weight of a fabric material. In the context of non-woven bags, GSM indicates the density of the material used. Higher GSM means a thicker, denser fabric, while a lower GSM indicates a lighter material. Understanding GSM is essential when selecting non-woven bags, as it directly influences the bag's performance and usability.
Higher GSM non-woven bags typically offer greater durability and are more suited for tasks that require strength, while lower GSM bags may be ideal for temporary use, such as carrying brochures or lightweight items.

Why GSM Matters When Choosing Non-Woven Bags
Choosing the right GSM for a non-woven bag is crucial because it determines how much weight the bag can carry, how long it will last, and how it feels during use. A bag with a suitable GSM will provide the necessary strength without becoming cumbersome. For instance, if you're handing out bags at an event, a lighter GSM may be adequate, while a shopping bag intended for heavier items should have a higher GSM.
The Relationship Between GSM, Strength, and Bag Thickness
The relationship between GSM, strength, and thickness is straightforward: as the GSM of a non-woven bag increases, so does its thickness and strength. This means that thicker bags are capable of bearing more weight without tearing or losing shape.
For example, a 70 GSM bag might sufficiently hold groceries, while a 120 GSM bag would be better suited for heavier items like books or various gift items. Understanding this relationship helps you select a bag that meets your needs in terms of both functionality and durability.
Common GSM Ranges for Non-Woven Bags
- 30–50 GSM: These bags are lightweight and often used for brochures, giveaways, or temporary purposes. They provide minimal durability and are not suitable for heavy items.
- 60–80 GSM: Medium-strength bags, perfect for takeaway meals and light shopping. They strike a balance between durability and weight, making them popular among retailers.
- 90–120 GSM: These bags are durable and suitable for heavier items, making them ideal for gifts, clothing, and grocery shopping. They can handle significant weight while still being manageable.
- 130+ GSM: Premium bags fall into this category and are often used for high-end retail. They may come in box shapes and laminated types, offering both aesthetics and functionality with excellent strength.

GSM for Non-Woven Bags: How It Affects Bag Performance
Strength & Load Capacity
A higher GSM generally means improved durability and load resistance. For instance, if you're considering a bag for carrying books, opting for a higher GSM will ensure that the bag remains intact and doesn’t rip under pressure. A personal experience: when I had to carry multiple heavy textbooks for a class, a 120 GSM bag saved me from potential disaster, unlike when I tried using a flimsier option that quickly fell apart.
Texture & Appearance
The texture and overall appearance of a non-woven bag can vary significantly based on its GSM level. Lower GSM bags tend to have a softer feel, while higher GSM options may feel more rigid. If you're considering aesthetics for a particular event or brand, choosing the right GSM can enhance the visual appeal of your bags.
Reusability & Sustainability
Higher GSM bags often promote reusability. Since they can withstand more wear and tear, choosing a bag made of higher GSM material leads to longer use and, ultimately, less waste. Brands focusing on sustainability often opt for higher GSM bags to encourage consumers to reuse them rather than reaching for a single-use option.
How to Choose the Right GSM for Your Business
Choosing the right GSM (grams per square meter) for non-woven bags is crucial for ensuring the bags meet the specific needs of your business and its customers. The choice varies based on several factors:
Based on Usage Scenario: Retail, Promotion, Giveaways, Packaging
- Retail Bags: For retail applications, a GSM of 80-120 is recommended. These bags need to endure repeated use while still appearing professional.
- Promotional Bags: A lighter GSM of around 40-60 can be suitable for promotional items. These bags are often used once or twice and can be more cost-effective for non-essential use.
- Giveaways: When designing bags for giveaways, consider maintaining a balance between attractive presentation and budget. A GSM around 60-80 is usually appropriate, as they should be appealing without being overly sturdy.
- Packaging: For packaging purposes, you may require a heavier GSM, typically ranging from 100-150. These bags are intended to hold items securely and should be robust and durable.
Based on Target Users and Frequency of Use
Understanding your target users is essential for selecting the appropriate GSM. Frequent users, such as retail customers, may require bags with a higher GSM to ensure longevity. Conversely, occasional users may be satisfied with lighter options, which can also be more economical.
Balancing Durability and Cost
Finding the right balance between durability and cost is key. Higher GSM bags provide better durability but come with higher costs. Businesses should evaluate their budget against the expected bag usage to determine the ideal GSM that won't compromise quality or break the bank.
GSM & Printing Compatibility
Choosing the right GSM is also vital for achieving optimal printing results on non-woven bags. Different printing methods interact with the fabric in unique ways:
Which GSM Levels are Ideal for Silkscreen, Flexo, Heat Transfer Printing
- Silkscreen Printing: A medium to high GSM of 90-120 is ideal, as it allows for rich color and texture while still being manageable for screen alignment.
- Flexo Printing: This method can work well with a GSM range of 70-110. Flexographic printing works effectively on many non-woven surfaces, making it a versatile option.
- Heat Transfer Printing: For heat transfer, a lower GSM like 60-80 is often enough. It ensures that the printing adhesion is robust while keeping the bags lightweight.
Considerations for Smoothness, Ink Absorption, and Clarity
Fabric smoothness, ink absorption levels, and print clarity are also crucial factors to consider. Higher GSM materials generally provide better ink absorption and clarity, resulting in sharper, more vibrant prints. However, lighter bags may sometimes yield a softer, more subdued print that can also be appealing in certain contexts.
GSM Options Available at KimEcopak
At KimEcopak, we understand the diverse needs of our clients when it comes to non-woven bags. Our GSM options range comprehensively:
40 GSM Non Woven Bag: This types of non-woven bags are ideal for supermarkets and grocery stores.
72 GSM Non Woven Bag: These non-woven grocery bags are crafted for repeated use, and they can handle heavy loads without tearing due to their high-quality recycled plastic fibers.

FAQ About GSM Non-Woven Bag
Is Laminated Bag GSM Different from Standard Non-Woven?
Yes, laminated bags typically have a higher GSM because the lamination adds an extra layer of strength and durability. The GSM should be considered separately based on the additional material impact.
Can I Print on Low-GSM Bags?
Yes, printing on low-GSM bags is possible, although the print clarity and durability may be less than those on higher GSM bags.
Related: Custom Logo | Non Woven Fabric Bags For Shopping
Does GSM Affect the Price Significantly?
Generally, higher GSM bags will cost more due to increased material use. However, the price should be weighed against the intended use to find the best value.
Conclusion
GSM is the foundation of quality and function in non-woven bags. Selecting the right GSM is essential for ensuring strength, presentation, and sustainability, reflecting your brand's commitment to quality.
Contact KimEcopak to find your perfect non-woven bag with the ideal GSM that suits your needs.