Effective Sustainable Communication via Packaging: A Guide from KimEcopak

Effective Sustainable Communication via Packaging: A Guide from KimEcopak

At KimEcopak, we believe in the power of clear communication to drive sustainability. Your packaging can do more than just protect your products – it can also tell your customers about your commitment to the environment. In this guide, we’ll help you craft the perfect sustainable marketing messages for your packaging.
zero waste

Phrases to Highlight:

When it comes to showcasing your eco-friendly packaging, it’s crucial to use specific and transparent language. This not only helps build trust with your customers but also ensures they understand the true environmental benefits of your packaging. Here are some phrases we recommend using:
  1. Clear Statements of Sustainability:

"Our Kraft Boxes contain X% recycled content and Y% post-consumer waste."
This shows that our Kraft Boxes are eco-friendly and strong. They come in sizes like 26oz, 45oz, and 66oz, perfect for various foods. Such statements are clear and specific, showing exactly what makes the product sustainable.
  1. Innovative Materials:

"Our Paper Soup Cups are leak-proof and available in multiple sizes."
These cups are ideal for both hot and cold foods, and they come in sizes ranging from 8oz to 32oz. Highlighting features like being leak-proof and versatile underlines the practicality and sustainability of the product.
  1. Versatility and Reusability:

"Our Bamboo Fiber Bowls are microwavable, freezer-safe, and compostable."
These bowls are great for all types of cuisine and come in a 32oz size. Emphasizing the reusable nature and compostability of the bowls makes it clear they’re a sustainable choice.
  1. Encouraging Responsible Disposal:

"Our paper straws are home compostable and wrapped for hygiene."
These straws are perfect for hot and cold beverages and help customers dispose of them responsibly. This guides consumers on how to properly dispose of the product, ensuring it doesn’t end up as waste.
  1. Reusable Options:

"Our Non-woven Bags are reusable and can carry heavy loads."
These bags are great for shopping and take-out services and come in small, medium, and large sizes. Reusability is a key factor in reducing waste, making this a strong selling point.
  1. Supporting Local Production:

"Our packaging is proudly made in the USA."
This supports local businesses and reduces our carbon footprint. Highlighting local production can appeal to customers who are conscious about supporting local economies and reducing carbon emissions from transportation.
  1. Unique Selling Points:

"Our Kraft Sushi Boxes emphasize freshness and presentation with their hinged lid."
These boxes are perfect for sushi restaurants and keep the food fresh and well-presented. This kind of specificity helps customers understand the practical benefits of the packaging.
  1. Environmentally Friendly Printing:

"Our packaging is printed with Algae Ink, a breakthrough carbon-negative innovation."
This highlights the use of sustainable printing methods, appealing to environmentally conscious customers. Innovations like this can set your brand apart as a leader in sustainability.
  1. Minimal Waste:

"This box was custom-sized for your shipment. No unnecessary extra material was used."
Show that your packaging minimizes waste, reducing environmental impact. Efficiency in packaging design is an often-overlooked but important aspect of sustainability.
  1. Biodegradable Materials:

"I’m naturally biodegradable so I won’t clog our waterways or litter our lands. But please recycle me so I can become something useful again soon."
Emphasize that your packaging is biodegradable, encouraging customers to recycle. This dual message highlights both the product’s inherent eco-friendliness and the importance of proper disposal.

Phrases to Avoid:

Equally important is avoiding language that can mislead or confuse your customers. Here are some phrases to steer clear of:
  1. Misleading Claims:

Avoid phrases like "Compost Me" or "Landfill Me."
While many of our paper products are biodegradable, it’s better for the environment to recycle them. Composting facilities may not accept packaging unless it’s food-related, and landfill disposal should be a last resort.
  1. Vague Descriptors:

Use specific facts instead of vague terms.
For example, instead of saying "made with recycled materials," specify the exact percentage of recycled content. Vague terms like "eco-friendly" can be interpreted in many ways and may not convey the true benefits of your packaging.
  1. Degradable and Non-Defined Terms:

Avoid using terms like "Degradable," "Omnidegradable," or "Bio-Assimilate."
These words are vague and can mislead customers about the environmental impact of your packaging. Clear and defined terms help customers understand the actual benefits of your product.
  1. Landfill Encouragement:

Avoid phrases like "This Package Will Biodegrade in the Landfill."
We want to avoid landfill disposal as it leads to methane emissions, a major greenhouse gas. Instead, encourage recycling or composting when appropriate.
  1. Misleading Biodegradable Claims:

Avoid just saying "Biodegradable Packaging."
It’s better to use "Naturally Biodegradable" to clarify the packaging's impact and disposal method. This reduces confusion about how the packaging should be disposed of.
  1. Incorrect Certification Labels:

Don't use certification logos like "OK Compost" if your packaging isn't certified.
This can mislead customers and violate certification rules. Always ensure your certifications are up-to-date and correctly applied to your products.
  1. Non-Specific Environmental Claims:

Avoid general phrases like "Eco-Friendly" without context.
Instead, provide specific information about why the packaging is eco-friendly, such as the materials used or the production process. This builds credibility and trust with your customers.
  1. Overly Complex Language:

Avoid technical jargon that might confuse customers.
Use simple, clear language to explain the environmental benefits of your packaging. This ensures your message is accessible to everyone.

Certifications and Transparency:

Certifications can add credibility to your sustainability claims, but it’s essential to use them correctly. Here are some tips:

Include Relevant Certifications:

Use certification labels that match our sustainability standards. For example, our napkins are FSC certified. This shows customers that your products meet high environmental standards.
custom napkin

Be Transparent with Data:

Share the exact percentages of recycled content and post-consumer waste in our packaging. This builds trust with customers and sets your brand apart. Transparency about your materials and processes can turn potential customers into loyal advocates.

Using QR Codes for Up-to-Date Information:

If you are increasing the amount of recycled content in your products, consider using QR Codes on the packaging. Customers can scan the code to get the latest information about your packaging’s sustainability features. This is a cost-effective way to keep them informed without reprinting packaging.
Dynamic Information: QR Codes can lead to a dedicated webpage that you can update regularly with new sustainability data. This way, you can keep customers informed about your ongoing efforts without incurring additional printing costs.
QR code

Conclusion

At KimEcopak, we’re committed to helping you communicate your sustainability efforts effectively. By using clear, honest messaging on your packaging, you can build trust with your customers and make a positive impact on the environment. Let’s work together to promote sustainability with every packaging choice you make.
Remember, every piece of packaging is an opportunity to tell your sustainability story. Use it wisely to build a stronger connection with your customers and contribute to a greener planet.
By following these guidelines, you can ensure your packaging not only protects your products but also communicates your brand’s commitment to sustainability in a clear and impactful way. Let’s make every package count towards a better future
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