Effective Sustainable Communication via Packaging: A Guide from KimEcopak

Phrases to Highlight:

1. Clear Statements of Sustainability:

"Our Kraft Boxes contain X% recycled content and Y% post-consumer waste."
This shows that our Kraft Boxes are eco-friendly and strong. They come in sizes like 26oz, 45oz, and 66oz, perfect for various foods. Such statements are clear and specific, showing exactly what makes the product sustainable.

2. Innovative Materials:

"Our Paper Soup Cups are leak-proof and available in multiple sizes."
These cups are ideal for both hot and cold foods, and they come in sizes ranging from 8oz to 32oz. Highlighting features like being leak-proof and versatile underlines the practicality and sustainability of the product.

3. Versatility and Reusability:

"Our Bamboo Fiber Bowls are microwavable, freezer-safe, and compostable."
These bowls are great for all types of cuisine and come in a 32oz size. Emphasizing the reusable nature and compostability of the bowls makes it clear they’re a sustainable choice.

4. Encouraging Responsible Disposal:

"Our paper straws are home compostable and wrapped for hygiene."
These straws are perfect for hot and cold beverages and help customers dispose of them responsibly. This guides consumers on how to properly dispose of the product, ensuring it doesn’t end up as waste.

5. Reusable Options:

"Our Non-woven Bags are reusable and can carry heavy loads."
These bags are great for shopping and take-out services and come in small, medium, and large sizes. Reusability is a key factor in reducing waste, making this a strong selling point.

6. Supporting Local Production:

"Our packaging is proudly made in the USA."
This supports local businesses and reduces our carbon footprint. Highlighting local production can appeal to customers who are conscious about supporting local economies and reducing carbon emissions from transportation.

7. Unique Selling Points:

"Our Kraft Sushi Boxes emphasize freshness and presentation with their hinged lid."
These boxes are perfect for sushi restaurants and keep the food fresh and well-presented. This kind of specificity helps customers understand the practical benefits of the packaging.

8. Environmentally Friendly Printing:

"Our packaging is printed with Algae Ink, a breakthrough carbon-negative innovation."
This highlights the use of sustainable printing methods, appealing to environmentally conscious customers. Innovations like this can set your brand apart as a leader in sustainability.

9. Minimal Waste:

"This box was custom-sized for your shipment. No unnecessary extra material was used."
Show that your packaging minimizes waste, reducing environmental impact. Efficiency in packaging design is an often-overlooked but important aspect of sustainability.

10. Biodegradable Materials:

"I’m naturally biodegradable so I won’t clog our waterways or litter our lands. But please recycle me so I can become something useful again soon."
Emphasize that your packaging is biodegradable, encouraging customers to recycle. This dual message highlights both the product’s inherent eco-friendliness and the importance of proper disposal.

Phrases to Avoid:

1. Misleading Claims:

Avoid phrases like "Compost Me" or "Landfill Me."
While many of our paper products are biodegradable, it’s better for the environment to recycle them. Composting facilities may not accept packaging unless it’s food-related, and landfill disposal should be a last resort.

2. Vague Descriptors:

Use specific facts instead of vague terms.
For example, instead of saying "made with recycled materials," specify the exact percentage of recycled content. Vague terms like "eco-friendly" can be interpreted in many ways and may not convey the true benefits of your packaging.

3. Degradable and Non-Defined Terms:

Avoid using terms like "Degradable," "Omnidegradable," or "Bio-Assimilate."
These words are vague and can mislead customers about the environmental impact of your packaging. Clear and defined terms help customers understand the actual benefits of your product.

4. Landfill Encouragement:

Avoid phrases like "This Package Will Biodegrade in the Landfill."
We want to avoid landfill disposal as it leads to methane emissions, a major greenhouse gas. Instead, encourage recycling or composting when appropriate.

5. Misleading Biodegradable Claims:

Avoid just saying "Biodegradable Packaging."
It’s better to use "Naturally Biodegradable" to clarify the packaging's impact and disposal method. This reduces confusion about how the packaging should be disposed of.

6. Incorrect Certification Labels:

Don't use certification logos like "OK Compost" if your packaging isn't certified.
This can mislead customers and violate certification rules. Always ensure your certifications are up-to-date and correctly applied to your products.

7. Non-Specific Environmental Claims:

Avoid general phrases like "Eco-Friendly" without context.
Instead, provide specific information about why the packaging is eco-friendly, such as the materials used or the production process. This builds credibility and trust with your customers.

8. Overly Complex Language:

Avoid technical jargon that might confuse customers.
Use simple, clear language to explain the environmental benefits of your packaging. This ensures your message is accessible to everyone.

Certifications and Transparency:

Include Relevant Certifications:

Be Transparent with Data:

Using QR Codes for Up-to-Date Information:

Conclusion