Remarketing Strategies That Help F&B Businesses Bring Customers Back More Frequently

In the competitive F&B landscape, attracting new customers is only part of the challenge. Retaining customers and encouraging repeat visits is just as critical for long-term profitability. Remarketing allows restaurants to reconnect with previous visitors, remind them of your offerings, and incentivize repeat engagement.

With Kimecopak Membership, F&B businesses can combine high-quality content, visually appealing eco-friendly packaging, and targeted marketing campaigns to maximize remarketing impact. This guide outlines the most effective strategies to bring customers back more frequently, including practical tips and examples.

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Why Remarketing Matters for F&B Businesses

The Value of Repeat Customers

• Returning customers spend 67% more on average than new customers. 

• Repeat customers are more likely to refer friends, amplifying word-of-mouth marketing.

• Remarketing ensures your restaurant stays top-of-mind, especially in areas with high competition.

How Remarketing Impacts Organic and Paid Campaigns

• Improves ROI by targeting audiences who already know your brand.

• Increases efficiency of paid ads by focusing on warm leads.

• Boosts effectiveness of social media and email marketing campaigns.

Core Remarketing Strategies for F&B Businesses

1. Email Remarketing

Goal: Reconnect with previous diners and drive repeat visits.

Tips:

• Send personalized offers (e.g., “We miss you! Enjoy 10% off your next meal”).

• Highlight seasonal specials or new menu items.

• Include visually appealing images of dishes in Kimecopak eco-friendly packaging to strengthen brand recall.

Example: Monthly email featuring new boba tea flavors served in Kimecopak cups, paired with a loyalty discount code.

2. Social Media Retargeting Ads

Goal: Engage users who have previously interacted with your website or social profiles.

Tips:

• Use Facebook Pixel or Instagram Custom Audiences to retarget visitors.

• Promote special events, limited-time offers, or new menu launches.

• Show your eco-conscious branding visually, packaging in videos and photos can reinforce trust and encourage visits.

3. SMS Remarketing

Goal: Deliver quick, timely reminders directly to customers’ phones.

Tips:

• Send time-sensitive offers, e.g., “Happy hour ends in 2 hours!”

• Include short URLs or QR codes linking to your online ordering system.

• Highlight visually appealing items, like takeout presented in Kimecopak compostable containers, to make SMS offers more enticing.

4. Loyalty Programs

Goal: Reward repeat customers and track behavior for remarketing.

Tips:

• Use points-based or tiered loyalty systems to incentivize purchases.

• Track user activity and send personalized rewards via email or app notifications.

• Integrate Kimecopak Membership templates for loyalty content and promotional graphics.

5. Cart Abandonment Remarketing

Goal: Recover potential online orders that were not completed.

Tips:

• Use automated email or SMS reminders for abandoned carts.

• Include high-quality images of ordered items, packaged sustainably if applicable.

• Offer small incentives (discounts, free add-ons) to complete the purchase.

6. Event-Based Remarketing

Goal: Bring customers back based on previous participation.

Tips:

• Invite past attendees of events, tastings, or workshops.

• Offer exclusive VIP experiences for repeat guests.

• Show your sustainability commitment visually in the event recap videos, highlight Kimecopak packaging for takeaway items.

7. Dynamic Retargeting Ads

Goal: Personalize ads based on prior customer behavior.

Tips:

• Promote the exact menu items previously viewed or purchased.

• Use carousel ads on Facebook and Instagram featuring products packaged in Kimecopak eco-friendly containers.

• Track clicks and conversions to optimize ad performance.

8. Content-Driven Remarketing

Goal: Keep your brand relevant through valuable, educational, or entertaining content.

Tips:

• Share recipes, cooking tips, or behind-the-scenes videos via email or social media.

• Highlight eco-friendly initiatives, e.g., sustainable packaging or zero-waste practices.

• Templates from Kimecopak Membership can help streamline this content creation for regular posting.

9. Geo-Targeted Remarketing

Goal: Reach customers near your location with location-specific offers.

Tips:

• Use Google Ads or Facebook Ads to target nearby users who previously interacted with your restaurant.

• Promote time-sensitive offers or events happening today.

• Use imagery of your restaurant and sustainable packaging to reinforce your brand’s local presence and eco-conscious values.

10. Review & Reputation Remarketing

Goal: Encourage repeat visits through social proof.

Tips:

• Share positive reviews or user-generated content in remarketing campaigns.

• Invite satisfied customers to return with special offers.

• Highlight eco-friendly initiatives, such as packaging, to enhance brand perception.

Table: Remarketing Strategies & Key Benefits

Best Practices for F&B Remarketing

• Segment Your Audience: Divide customers by purchase behavior, location, and engagement level for more precise targeting.

• Personalize Offers: Tailor messages to customer history, preferences, and previous orders.

• Track Performance Metrics: Monitor conversion rates, engagement, click-through rates, and ROI.

• Use Visual Branding Consistently: Include Kimecopak eco-friendly packaging in images and videos to reinforce your brand and sustainability values.

• Test and Iterate: Run A/B tests on messaging, offers, and creatives to optimize remarketing campaigns.

KPIs to Monitor for Remarketing Success

FAQs

Q1: What is remarketing in F&B?

A1: Remarketing involves targeting previous customers or website visitors with personalized ads, emails, or messages to encourage repeat visits.

Q2: How often should restaurants run remarketing campaigns?

A2: Continuously, with segmented campaigns: weekly for emails, ongoing for social ads, and time-sensitive for promotions or events.

Q3: Can packaging influence remarketing effectiveness?

A3: Yes. Highlighting sustainable packaging from Kimecopak improves brand perception and encourages repeat visits by appealing to environmentally conscious customers.

Q4: How does Kimecopak Membership help with remarketing?

A4: Membership provides ready-to-use templates for email, social, and video campaigns, pre-designed graphics, and branded packaging visuals to streamline remarketing efforts and maintain brand consistency.

• LEARN MORE about How "Subscribe for a Happy Life" will benefits your business HERE!
• LEARN MORE about Kim Vu, sharing on the challenges she faced as a former restaurant owner, and how she overcame them to create KimEcopak HERE!