MEET KIM

FROM RESTAURANT OWNER TO F&B GROWTH PARTNER

When I started my first restaurant, I had the passion but NOT the Tools. I had to learn the hard way on running a F&B biz with 0 experiences...

That’s why, when created KimEcopak, we aim to help F&B Business Owners build & scale their brands, even with 0 experience, through Branded Packaging, easy-to-follow Social PlayBooks, and AI-Operating Tools that I wish I had when I started.

DO-NOT START YOUR F&B BIZ ALONE!!!

MEET KIM

From Restaurant Owner to F&B Growth Partner

Helping F&B Business Owners build their brands, even with 0 experience, through Branded Packaging, easy-to-follow Social PlayBooks, and AI-Tools that save time & maximize profits.

Don't Start Your F&B Biz Alone!!

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I'VE BEEN EXACTLY WHERE YOU ARE NOW 

I’m Kim Vu, founder and CEO of KimEcopak—but before that, I was was in your shoes, a passionate restaurant owner trying to make it all work.

I faced the same challenges many of you do: (i) finding affordable, eco-friendly packaging, (ii) building a strong brand with limited marketing experience, and (iii) managing everything from operations to suppliers.

My experience running YenKitchen taught me invaluable lessons about the real-world struggles of F&B entrepreneurs. 

I learned firsthand that success isn't just about passion; it's about having the right tools, systems, and support. That's why I created KimEcopak:  to provide the practical solutions and guidance I wished I had when I started. 

My mission is to empower you, the F&B business owner, with the resources you need to thrive, without having to learn everything the hard way.
"If only I had known then what I know now, I could  have saved so much time, money, and stress..."
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MY JOURNEY | SOLVING REAL F&B CHALLENGES

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Start a Restaurant with NO-Map & Experiences

📌  Opened YenKitchen with no roadmap or systems
📌  Working 14-16 hours daily
📌  Handling ALL operations, marketing, design & more
📌Managing ALL social media and customer service
MAY 2020
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Faced Industry Challenges

📌 Faced 170% price increases on packaging in Covid
📌Studied on how Canadian Suppliers disadvantaging F&B owners
📌Began developing solutions to industry-wide problems
MARCH 2021
KimEcopak_s-mindmap

The Vision Takes Shape

📌Created initial mindmaps for KimEcopak
📌Planted the seeds for solving real F&B pain points 
📌Developing frameworks based on real-world experience
📌Calling investors, negotiate our first warehouse & start the first bulk productions of packaging
NOV 2021
THE CHALLENGES


During my journey as an F&B owner, I faced:

1️⃣ Lack of affordable branded packaging for small businesses
2️⃣ Struggles with logistics and inventory management
3️⃣ The need "ready-to-use" & easy to plug social marketing design package with 0 marketing experience, with small marketing-budget

I know there were thousands of other F&B owners facing the same challenges...
THE CHALLENGES


During my journey as an F&B owner, Kim faced:

1️⃣ The lack of affordable branded packaging for small businesses
2️⃣ Struggles with logistics and inventory management
3️⃣ The need "ready-to-use" & easy to plug social marketing design package with 0 marketing experience, with small marketing-budget

I know there were thousands of other F&B owners facing the same challenges...

THE FULL COMMITMENT

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Full Commitment to the Mission

🔍 Closed YenKitchen to focus 100% on KimEcopak
🔍Building solution helping F&B owners overcome the challenges I had faced in 2020
🔍Began developing comprehensive support systems including: right tools, systems, and support & guidance I wished I had when I started
AUGUST 2022
regional-growth

Regional Growth & Partnerships

🔍KimEcopak successfully serving three major Canadian provinces: Manitoba, Ontario, and British Columbia
🔍Established partnerships with RBC Financial, TrafficTech Logistics, and SPExpress

🔍Developed a ecosystem of support, includes:
1) Branded Packaging
2) Marketing Playbooks
3) AI-Powered Operating Tools & AI-Agents
4) Flexible Warehouse, Financing & Logistics Partnerships
BY END OF YEAR 2023
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National Reach & Future Expansion

🔍 KimEcopak now serves all Canadian provinces
🔍Expanded service offerings to include complete F&B business frameworks
🔍 Positioned for North America growth, with 3 first market Texas, California & Florida
BY END OF YEAR 2025
THE REAL SOLUTIONS THAT WORK


Determined to tackle these challenges, Kim founded KimEcopak—not just as a supplier, but as a partner committed to solving real problems.

Through partnerships with industry leaders like RBC Financial, TrafficTech Logistics, and SPExpress, Kim developed systems for:

✅ Cost Solutions: Reducing costs with wholesale custom packaging
✅ Operating Solutions: Scheduled delivery to prevent out-of-stock issues
✅ Warehouse Solution: Access to warehousing services across NORTH America (USA & Canada)
✅ Sustainable Solutions: Eco-friendly branded packaging for your F&B business
✅ Branding Solutions: Social post management package, saving you 15+ hours a month
THE REAL SOLUTIONS THAT WORK


I founded KimEcopak—not just as a supplier, but as a partner committed to solving real problems.
Through partnerships with industry leaders like RBC Financial, TrafficTech Logistics, and SPExpress, we developed systems for:

✅ Cost Solutions: Upto 40% COSTS-REDUCED with wholesale price
✅ Branded Packaging Solutions: Custom, LOW MOQ that elevates your brand.
✅ Warehouse & Financing Solution: Access to warehousing services across NORTH America (USA & Canada) & and flexible financing options.
✅ AI-Powered Operating Tools: Automate tasks like table bookings & pick up calls,...
✅ Marketing Playbooks: Easy-to-follow social media design, that save you time and boost your online presence, even if with 0 marketing experience.

Why F&B Owners Trust Kim's Frameworks

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A SCALABLE F&B BUSINESS MINDMAP

What Makes Me and KimEcopak Different Is Our Unique Ability To Map Out Your Success
Whether you're starting your first restaurant or considering a franchise, Kim provides the frameworks, roadmaps, and step-by-step guidance you need to succeed.

  • #1 | START WITH A MIND-MAP

    Define your concept, create a business plan, and set yourself up for success with Kim's proven planning templates.

  • #2 | BRANDING & MARKETING

    Develop a brand identity that resonates with your target market and makes your restaurant memorable.

  • #3 | OPENING & OPERATING with AI

    Secure the right location, set up efficient operations, and create systems that will scale with your business.

  • #4 | SCALING & FRANCHISE

    Expand to multiple locations, streamline processes, and build systems that allow your business to grow.
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Define your concept, create a business plan, and set yourself up for success with Kim's proven planning templates.
mindmap

START WITH A MIND-MAP

Develop a brand identity that resonates with your target market and makes your restaurant memorable.
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BRANDING & MARKETING

Secure the right location, set up efficient operations, and create systems that will scale with your business.
AI

OPENING & OPERATING WITH AI

Expand to multiple locations, streamline processes, and build systems that allow your business to grow.
franchise

SCALING & FRANCHISE

HOW WE WORK TO TRANSFORM F&B BUSINESS


My mission is to empower you, F&B business owner, with the resources you need to thrive, 

without having to learn everything the hard way, just like me.


Affordable, high-quality custom packaging designed specifically for small businesses, with no minimum order quantities that break your budget.
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Custom Branding That Works

Visual frameworks and step-by-step guides for both franchise and first-time F&B owners, showing you exactly what to do at each stage.
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Clear Roadmaps for Success

A complete roadmap for restaurant owners to upgrade their branding, marketing, and operations—with expert guidance every step of the way.
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Step-by-Step Membership

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My game is simple: I provide clear frameworks and roadmaps that make a real difference to your bottom line.

LET BUILD YOUR F&B DREAM TOGETHER!!!

The journey of building an F&B business can be overwhelming, but you don't have to navigate it alone. 

 Take the first step towards realizing your vision by connecting with me.
Let's discuss your goals and create a roadmap for your F&B success.
BOOK A STRATEGY CALL WITH KIM
Discover what kind of branded packaging KimEcopak offer? 
CHECK OUT KIMECOPAK’S BRANDED PACKAGING OPTIONS
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FREQUENTLY
ASKED 
QUESTIONS 

Who is Kim Vu?

I’m a former F&B founder who went from a $9 straw order to $9,000 packaging orders, and from solopreneur to building an 11-person team in one year.
Today, I mentor founders on brand, systems, and purpose, combining business strategy with soul-purpose clarity.

What exactly do you teach?

I teach what I wish someone had taught me in my first 2 years: brand positioning, customer psychology, system design, packaging strategy, AI workflows, and the mindset required to scale without burnout.

Simple, practical steps, no fluff.
Everything is built for busy & high energy founders.

Who is this for?

For F&B founders, café owners, franchise builders, and new entrepreneurs who don’t want to do business alone…
and want a map, mentor, and modern system to grow faster and more intentionally.

Why did you start “Kim Vu Journey”?

Because too many founders quit early — not because they’re not capable, but because they don’t have guidance, strategy, or emotional support.
I created this platform so you don’t get stuck like I did, and so you can grow through clarity, excellence, and purpose.

How is your approach different?

I was in your shoes, as former restaurant owner, struggle to build my dream by my self...

I learned firsthand that success isn't just about passion; it's about having the right tools, systems, and support. That's why I created KimEcopak: to provide the practical solutions and guidance I wished I had when I started.  

I combine real business execution (branding, packaging) with inner work (clarity, identity, principles, leadership).

It’s not just how to grow the business —
it’s how to grow you, the founder.

What results can people expect?

Founders I work with typically gain:
• Clear brand identity
• Strong systems & KPIs
• Professional packaging strategy
• Higher margins
• Confidence & clarity
• A calmer mindset and stronger leadership

The goal: grow with excellence, NOT exhaustion.

How can I start?

Follow the “Zero to Purpose” roadmap, join the membership, or learn from my YouTube weekly episodes.
If you’re ready, you can also book a 1:1 clarity call.

NOT READY FOR YOUR F& JOURNEY? NO WORRY...

GET MY FREE PLAYBOOK

"5 MISTAKES 80% F&B OWNERS MAKE ON FIRST OPENING"

A gift for your bravo taking 1st step on F&B Journey!
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