Beer Can Size

Choosing the Right Beer Can Size: A Brewer’s Essential Guide

Choosing the right beer can size not only affects production costs, but also impacts consumer experience and marketing strategy. This article will help you understand the common beer can sizes and how to choose the right one for your product.

The Importance of Choosing Beer Can Sizes

Beer can sizes directly affect:

  • Consumer experience: Can capacity determines the amount of beer in each serving, affecting customer satisfaction.
  • Marketing and distribution strategy: Different can sizes are suitable for different distribution channels and customer segments.
  • Production and shipping costs: Larger cans can increase production and shipping costs, but can also bring higher profits if priced appropriately.

Standard Beer Can Sizes ML & Oz

8 oz (237ml) Can - "Stubby" or "Pony"

  • Features: Small can, often used for high alcohol content or experimental beers.
  • Advantages: Helps consumers enjoy beer without worrying about consuming too much alcohol.
Stubby Can

12 oz (355ml) Can

  • Features: This is the most standard and popular size for canned beer, suitable for many different types of beer.
  • Advantages: Easy to transport, suitable for the consumption habits of most customers.

Slim Can Guide: Sizes, Uses & Best Beverage Options

Tall Can Beer 16 oz (473ml) - "Tallboy" or "Pounder"

  • Features: Taller can, often used for craft beers.
  • Advantages: Creates a high-end feel, suitable for those who want to enjoy more beer at one time.

19.2 oz (568ml) Can – "Stovepipe"

  • Features: Large cans, suitable for single beer products, often found in convenience stores.
  • Pros: Attracts customers' attention, provides more beer for those who want to enjoy it longer.

24 oz (710ml) Can – "Silo" or "Tallerboy"

  • Features: Large cans, often used for cheap beers or other alcoholic beverages such as hard seltzer.
  • Pros: Reasonable price, suitable for those who want to buy beer in large quantities.
24 oz beer can

32 oz (946ml) Can – "Crowler"

  • Features: Large cans, often used in craft beer bars for customers to take home.
  • Pros: Keeps beer fresh, convenient for take-out.
Standard Beer Can Sizes

Factors to Consider When Choosing Beer Can Size

Beer Type and Alcohol Content

  • Light Beer: Suitable for 12 oz or 16 oz cans.
  • High Alcohol Content Beer: Recommended for 8 oz cans to control alcohol consumption.

Target Audience

  • General Consumers: Suitable for 12 oz or 16 oz cans.
  • Craft Beer Lovers: May prefer 16 oz or 19.2 oz cans.

Market Trends and Business Strategy

  • Consumer Trends: If the market favors large cans, you may consider 16 oz or 19.2 oz cans.
  • Pricing Strategy: Larger cans may be priced higher, but production and shipping costs need to be considered.

Packaging and Manufacturing Capabilities

  • Production Line: Make sure your infrastructure can handle the can size you choose.
  • Cost: Consider the cost of raw materials, printing, and shipping for each can size.

Comparing Aluminum Cans to Other Packaging Types

Aluminum Cans vs. Glass Bottles Beer

  • Durability: Aluminum cans are lighter and less likely to break than glass bottles.
  • Recyclability: Aluminum cans have a higher recycling rate, about 68% compared to 3% for plastic bottles in the US.
  • Flavor Impact: Glass bottles have less of an impact on the flavor of beer than aluminum cans or plastic bottles.

Aluminum Cans vs. Plastic Bottles Beer

  • Preservation Ability: Plastic bottles can cause beer to lose carbonation more quickly due to the porous nature of plastic.
  • Environmental Impact: Aluminum cans are more efficient at recycling, reducing environmental pollution.

Conclusion

Choosing the right beer can size requires careful consideration of the type of beer, target audience, market trends, and production capacity. Understanding these factors will help you make optimal decisions, meet customer needs, and improve business efficiency.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

LET US HELP YOUR BRAND STAND OUT

Your vision, our expertise – let's make it pop!

READ MORE ABOUT....

industry tips, tricks, trends, and exclusive offers to help your business thrive,

  • Commercial Kitchen – Everything You Need to Know to Start and Run a Professional Kitchen

    Commercial Kitchen – Everything You Need to Kno...

    Commercial Kitchen operations form the backbone of the food service industry, providing a structured environment for high-volume food production. Unlike home kitchens, commercial kitchens are designed for efficiency, safety, and compliance...

    Commercial Kitchen – Everything You Need to Kno...

    Commercial Kitchen operations form the backbone of the food service industry, providing a structured environment for high-volume food production. Unlike home kitchens, commercial kitchens are designed for efficiency, safety, and compliance...

  • Food Truck Fryer – Choosing the Best Fryer for Your Mobile Kitchen

    Food Truck Fryer – Choosing the Best Fryer for ...

    Food Truck Fryer selection plays a critical role in the performance, safety, and profitability of your mobile kitchen. With limited space and resources, food truck operators must choose equipment that delivers...

    Food Truck Fryer – Choosing the Best Fryer for ...

    Food Truck Fryer selection plays a critical role in the performance, safety, and profitability of your mobile kitchen. With limited space and resources, food truck operators must choose equipment that delivers...

  • Food Truck Design – How to Build a Mobile Kitchen That Works

    Food Truck Design – How to Build a Mobile Kitch...

    Food Truck Design is more than just aesthetics. It's a critical factor that shapes your business’s efficiency, safety, customer appeal, and brand identity. In the fast-paced world of mobile food...

    Food Truck Design – How to Build a Mobile Kitch...

    Food Truck Design is more than just aesthetics. It's a critical factor that shapes your business’s efficiency, safety, customer appeal, and brand identity. In the fast-paced world of mobile food...

1 of 3