Full Guide to Social Media Image Sizes for 2025

At KimEcopak, we understand the transformative power of visuals in the F&B industry because we’ve lived it ourselves. Before earning the trust of over 300 restaurants across Canada, we were deep in the trenches, running our own brand: Yen Kitchen.

Yen Kitchen began as a humble venture with a big dream. But like many growing F&B businesses, we quickly hit a wall. Despite having delicious food and loyal customers, online engagement was stagnant. Photos lacked punch, social media posts got lost in the feed, and paid ads drained budgets without tangible results. It was frustrating.

That’s when we made a shift. We dove headfirst into the power of food visuals: investing in professional photography, crafting content that resonated, posting consistently, and optimizing image formats for each platform. The results were undeniable. A single Facebook cover photo refresh brought a surge in inquiries. Instagram Reels sparked new interest and orders. In weeks, our table bookings and online orders began climbing faster than any ad campaign ever had.

Yen Kitchen didn’t just survive. It thrived. And that experience became the heartbeat of KimEcopak's mission: helping restaurants turn their visual presence into real growth.

On the other hand, a post with poorly cropped images, blurry logos, or low-quality videos can immediately drive customers away. In today’s highly competitive environment, a single visual mistake can be enough for customers to choose a competitor instead.

With real-world experience from our own brand, KimEcopak has created the “Full Guide to Social Media Image Sizes 2025” designed specifically for restaurant owners and chefs. This guide helps you save time, maintain a professional brand image, and maximize your online presence across all social platforms.

• Logo Size Guidelines For Social Media, Website, Print & Email Signatures
• Four Key Factors For Evaluating Logo Quality
• What Makes A Bad Logo Design? How Do You Know If A Logo Is Good Or Bad?

Why Social Media Image Sizes Matter

In the digital age, social media visuals are not just “decorations” for your page they represent your brand identity. A Facebook cover photo with a cropped logo or a blurry Instagram video not only disrupts the visual experience but also signals a lack of professionalism, causing customers to doubt your service quality.

According to Hootsuite, the average social media user spends just 3–5 seconds deciding whether to stop and view a piece of content or scroll past.
Source: Hootsuite Social Media Trends

In those brief 3–5 seconds, a poorly cropped or cluttered image doesn’t just get ignored it leaves a negative impression on your brand.

4 Reasons Why Correct Image Sizes Matter for F&B

1. Create a Strong First Impression:

Sharp, well-balanced images immediately convey professionalism. Conversely, cropped or blurry visuals send the message that your brand “doesn’t care about the details.”

2. Boost Engagement and Conversions:

Correctly sized visuals look better across all devices. When users find content visually appealing, they spend more time engaging with it, click through to view menus, and are more likely to make reservations or place take-out orders.

3. Ensure All Brand Elements Display Perfectly:

From logos and taglines to food images, every element is showcased correctly without being hidden by platform UI elements.

4. Tell a More Tempting Culinary Story:

F&B is a visual-first industry. A perfectly sized photo with the right angle can instantly trigger cravings and convert viewers into paying customers.

Real-Life Lesson from KimEcopak

Hands-on experience has taught us the importance of visuals. While managing Yen Kitchen’s Instagram, we once posted a photo of Bún Bò Huế but because the thumbnail was cropped incorrectly, the attractive toppings were cut off. The result? Engagement dropped by over 60% compared to our usual posts.

This proves that a small detail like image size can determine the success of an entire social media campaign. When visuals are optimized, with clear logos and full food presentation, customers don’t just like or share they click to view menus, place orders, or book tables right away.

Complete Social Media Image & Video Size Chart for 2025

At KimEcopak, we continuously listen to our customers who order from us and share their struggles with managing social media visuals. That’s why we’ve consolidated all the crucial information into one easy-to-follow guide. No more guesswork you can now post with confidence and maintain a professional presence across every platform.

We’ve compiled a simple table that shows the exact image and video sizes you need for 2025:

The Biggest Pain Point for Restaurant Owners: Resizing Every Image

Many restaurant owners already juggle a lot between preparing meals, welcoming guests, and supporting their teams, tasks like tailoring images for each platform understandably take a back seat. Still, even a single misaligned photo can quietly undermine the impact of a well-planned social media campaign.

We’ve come to realize that getting the size right is only the first step. Making sure each image is sharp, clear, and works well across different devices takes just as much care. Through trial and learning, KimEcopak has gathered some practical insights that we’re happy to pass along as below: 

1. Facebook

• Cover Photo: Keep all important elements (logo, tagline) within the 640 x 312 px safe zone to avoid cropping on mobile.
• Multi-device Testing: After posting, check how it looks on both desktop and mobile.

2. Instagram

• Feed Image: 1080 x 1080 px is ideal. Use bright, well-composed food shots.
• Reels & Stories: Avoid placing text or logos near the top/bottom, as Instagram UI will cover them.

3. TikTok

• Video: Stick to vertical 9:16 format. Add subtitles since 69% of TikTok viewers watch without sound.

4. Pinterest

• Pin Image: Use vertical 1000 x 1500 px images with text overlays, but keep the font large and easy to read.

5. YouTube

• Thumbnail: 1280 x 720 px with bright images and minimal text for better click-through rates.
• Channel Banner: Keep key content within the 1546 x 423 px safe area to avoid cropping on TVs and smartphones.

For those of us in food and beverage, the details matter on the plate and online. These visual tweaks may be small, but they’ve helped us present our brand more clearly and connect with our audience more effectively. We hope they serve as a practical starting point for others looking to sharpen their social media game without stretching themselves too thin. Knowing how time-consuming these adjustments can be, we’ve worked on a solution to make things simpler.

KimEcopak’s Solution: No More “Resizing Headaches”

 We understand that restaurant owners already have their hands full—designing perfect visuals for every platform shouldn’t add to the stress. That’s why KimEcopak offers practical solutions to help ease the load.

For Those Short on Time: Our KimEcopak Membership Program is tailored for busy F&B owners who need quick and professional support. Simply send us your food images, and our social media specialists will handle resizing, layout, and optimization while keeping your brand identity consistent. It's a smart way to save time, improve visual performance online, and stay focused on what you do best running your restaurant.

1. Canva - For the DIY Creators: 

Canva is a great tool if you enjoy designing your own content. With ready-to-use templates for Facebook covers, Instagram posts, TikTok videos, and more, all you need to do is upload your food photos, choose a template, and Canva will automatically resize them to fit each platform perfectly.
If you prefer creating your own designs, Canva is an excellent solution:

• Ready-made templates for Facebook covers, Instagram posts, TikTok videos, etc.
• Simply upload your food images → select a template → Canva auto-resizes them for each platform.

2. For Those Short on Time:

Our KimEcopak Membership Program is tailored for busy F&B owners who need quick and professional support. Simply send us your food images, and our social media specialists will handle resizing, layout, and optimization while keeping your brand identity consistent. It's a smart way to save time, improve visual performance online, and stay focused on what you do best running your restaurant:

• Our social media experts create perfectly sized images with consistent brand identity.
• Just send us your food photos, and we’ll handle resizing, layout, and visual optimization.
• Save time, boost social media performance, and focus on running your restaurant.

Conclusion 

In F&B, customers “eat with their eyes first.” Sharp, correctly sized, and well-composed visuals not only make your brand look professional but also directly increase table bookings, take-out orders, and sales.

According to Social Media Today, high-quality images can increase click-through rates and engagement by up to 30%. For restaurants, this means more reservations, more online orders and more profit.

At KimEcopak, we don’t just provide eco-friendly packaging. We partner with over 300 restaurants across Canada to optimize their online visuals and take-out experience, helping them achieve sustainable growth.

Ready to Save Time and Grow Your Brand?

KimEcopak is more than an eco-friendly packaging supplier. We’re your growth partner, helping restaurants like yours succeed both online and offline.

Join our KimEcopak Membership Program today to:

• Get exclusive discounts on sustainable packaging.
• Access premium resources like this guide.
• Enjoy support from a team that understands F&B challenges.

👉 Sign up for the KimEcopak Membership Program now!