Logo Sizes

Guideline Choosing Logo Sizes For Social Media, Website, Print & Email Signatures

Having trouble choosing logo sizes for your Website, Facebook, Instagram, TikTok, or other social media platforms? Don't worry! Let's learn more about logo dimensions through the article below.

What’s The Best Logo Size?

There is no one-size-fits-all. Currently, logos are used for a wide variety of marketing needs, so ideal logo dimensions will vary from platform to platform. Adapting your logo to the platform can make a noticeable difference in brand visibility and recognition. So, let’s explore this further.

Logo Sizes For Websites And Apps

You can read our complete guide to logo sizes for websites and apps. 

Standard Favicon Sizes

Use

Size

Browser (small)

16 x 16 pixels

Browser (big)

32 x 32 pixels

Google

48 x 48 pixels

Website Header Sizes

Type

Size

Full banner

468 x 60 pixels

Horizontal layout

250 x 150 pixels

350 x 75 pixels

400 x 100 pixels

Vertical layout

160 x 160 pixels

 

Logo Sizes For Website

Logo Sizes For Mobile App Icons

Type

Size

iPhone 6S and up

180 x 180 pixels

120 x 120 pixels in Spotlight Search

87 x 87 pixels in Settings

iPad

152 x 152 pixels

Android

192 x 192 pixels

Windows

62 x 62 pixels

Logo Sizes For Social Media

Choosing the right logo sizes for social media platforms is crucial for maintaining a professional and visually appealing online presence. Here are some recommended logo sizes for popular social media platforms:

Facebook

Type

Size

Profile picture on business page

180 x 180 pixels

Cover photo (with logo)

820 x 310 or 312 pixels

Photos shared on timeline (with logo)

1200 x 628 or 630 pixels

 

Logo Sizes For Facebook

Instagram

Type

Size

Profile picture

110 x 110 pixels

Thumbnails

161 x 161 pixels

Square image post

1080 x 1080 pixels

Landscape image post

1080 x 566 pixels

Portrait image post

1080 x 1350 pixels

Stories

1080 x 1920 pixels

Tiktok

Type

Size

Profile picture

Min. 20 x 20 pixels

X (Twitter) 

Type

Size

Profile picture

400 x 400 pixels

Cover picture

1500 x 500 pixels

Tweeted images

Minimum 440 x 220 pixels, Maximum 1024 x 512 pixels

YouTube

Type

Size

Profile picture

800 x 800 pixels

Thumbnail picture

1280 x 720 pixels

YouTube channel cover picture

2560 x 1440 pixels

 

Logo Sizes For YouTube

LinkedIn

Type

Size

Profile picture for business/career page

400 x 400 pixels

Cover photo

1128 x 191 pixels

Background image (with logo)

1584 x 396 pixels

Main image (with logo)

1128 x 376 pixels

Pinterest

Type

Size

Profile picture

165 x 165 pixels

Board

222 x 150 pixels

Logo Sizes For Email Signatures

Use

Size

Images and banners

300 to max. 500 pixels x 70 to max. 190 pixels

Logo Sizes On Google Business Profiles

Type

Size

Profile picture

720 x 720 pixels (Resolution min. 250 x 250 pixels)

Logo Sizes For Print

Logos can be printed on all types of objects and surfaces for increased exposure such as t-shirts, coffee mugs, bags, and business cards,...

Here are some examples of logo sizes for print:

Object

Size

Business cards

85 x 55 mm (Total size, standard)

Mugs (11 oz)

230 x 90 mm

Hats

Approx. 3-3.5 inches wide

T-Shirts

max. 12 x 14 inches or 14 x 15 inches (print area)

5 x 2.5 inches or 4 x 5.5 inches (breast pocket)

Letterhead

8.5 x 11 inches (US letter)

Envelope

9.5 x 4.125 inches (Standard commercial)

Tote bags

15 x 16 inches

Logo Sizes For Branded Merchandise

Here are some of the standard print sizes:

Type 

Size

Business cards (US Standard)

3.5 in x 2 in

Mugs (Standard 11 oz mug)

7.5 in x 3 in

Hats

around 3-3.5 in

T-shirts

maximum size for the print area is 14 in x 15 in

Tote bags

14 in x 16 in

Letterheads

210 mm x 297 mm

Standard letter size (US)

8.5 in x 11 in

What Are The Basics Of Logo Sizing?

To get the best logo size, you need to consider the following parameters:

  • Dimensions: 
    • For digital media, logo dimensions will be in pixels. 
    • For print media, logo dimensions will be in millimeters or inches.
  • Resolution: Logo resolution or image quality is indicated in PPI (pixels per inch). 
  • File size: The logo's dimensions and resolution will determine how big the file contains it. The bigger and higher resolution the image is, the bigger the file. 

FAQs

Should my logo be PNG or JPG?

PNG files have the best quality-to-file size ratio and are transparent, so that's what your logo should be. For photos and images with a lot of color, JPG works better.

Type

Best file type

Facebook

PNG

Instagram

JPEG

LinkedIn

JPEG, PNG, GIF

Tiktok

JPG or PNG

Pinterest

JPG or PNG

Google business profiles

JPG or PNG

What is the logo size aspect ratio?

The ratio of the logo's width to height is known as the logo size aspect ratio. A logo that is square and has a good aspect ratio of 1:1 is ideal. Other aspect ratios like 3:2 or 4:3, might be suitable as well.

What is the best size and DPI for a logo?

The higher the dpi, the greater the resolution and the better the image quality. A resolution of 300 dpi is the recommended starting for setting up artwork for printing. Images or logos that are saved from websites are typically 72 dpi. This reduces the size of the file to enable faster web page loading.

How do I change the size of my logo?

You can use Photoshop, LogoMaker, or Canva to edit the size of your logo. 

Conclusion

In conclusion, finding the right logo size for your brand is crucial for creating a strong visual identity and building brand recognition. By understanding the impact of different logo sizes and following best practices for design, you can effectively communicate your brand message to your target audience.

Related articles:

>> What Are Branding Colors? Guideline to Choosing the Perfect Branding Colors

>> What Are Black And White Logos? Successful Brands With Black and White Logos 

Back to blog
  • How to Improve Take Out Coffee Service?

    How to Improve Take Out Coffee Service?

    Take-out coffee, also known as takeaway coffee, is a business model that is not uncommon, but in recent years it has become a strong development trend. In today's article, let's...

    How to Improve Take Out Coffee Service?

    Take-out coffee, also known as takeaway coffee, is a business model that is not uncommon, but in recent years it has become a strong development trend. In today's article, let's...

  • 15 Great Ideas for Customizing Coffee Cup Sleeves

    15 Great Ideas for Customizing Coffee Cup Sleeves

    Cup sleeves take an important part, especially for hot coffee cup. The sleeves help to improve customer experience. However, it might hide your logo on paper cups. That’s the main...

    15 Great Ideas for Customizing Coffee Cup Sleeves

    Cup sleeves take an important part, especially for hot coffee cup. The sleeves help to improve customer experience. However, it might hide your logo on paper cups. That’s the main...

  • Understanding About Coffee Cup Lid

    Understanding About Coffee Cup Lid

    Disposable cup lids are an essential part of many businesses, as they are always used with disposable cups. Nowadays, to meet new consumer trends, disposable cup lids are also changing...

    Understanding About Coffee Cup Lid

    Disposable cup lids are an essential part of many businesses, as they are always used with disposable cups. Nowadays, to meet new consumer trends, disposable cup lids are also changing...

1 of 3

SUMMER IS COMING!!!
Discover our Top-Notch Summer Products, while it still last...

TRANSFORM YOUR CUSTOMERS INTO A WALKING BILLBOARD FOR YOUR BIZ

RECEIVE $300 OFF FOR 1st CUSTOM LOGO/WHOLESALE ORDER(*)

Share with our experts on your Products, Sizes, and Quantities, and let's cook up a tailored solution that screams YOUR style.

Your vision, our expertise – let's make it pop! Talk to us!