Choosing the right perfume box size is essential for both presentation and protection. Whether you're packaging a 5 ml sample or a luxurious 100 ml bottle, the box must fit precisely to prevent movement, enhance unboxing, and reflect your brand’s identity. In this guide, we’ll break down standard perfume box sizes by bottle volume and shape, helping you select the ideal dimensions for your fragrance packaging needs.
Standard Perfume Box Size by Bottle Volume
Perfume Box Size for 5 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 65–75 mm | 35–45 mm | 20–25 mm |
| Square | 45–55 mm | 45–55 mm | 20–25 mm |
| Round | Ø 40–50 mm | – | 20–25 mm |
| Oval | 60–70 mm | 40–50 mm | 20–25 mm |
| Heart | 55–65 mm | 45–55 mm | 20–25 mm |
Perfume Box Size for 15 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 80–90 mm | 50–60 mm | 25–30 mm |
| Square | 60–70 mm | 60–70 mm | 25–30 mm |
| Round | Ø 55–65 mm | – | 25–30 mm |
| Oval | 75–85 mm | 55–65 mm | 25–30 mm |
| Heart | 70–80 mm | 60–70 mm | 25–30 mm |
Perfume Box Size for 30 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 100–110 mm | 65–75 mm | 30–35 mm |
| Square | 80–90 mm | 80–90 mm | 30–35 mm |
| Round | Ø 70–80 mm | – | 30–35 mm |
| Oval | 95–105 mm | 75–85 mm | 30–35 mm |
| Heart | 90–100 mm | 80–90 mm | 30–35 mm |
Perfume Box Size for 50 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 120–130 mm | 80–90 mm | 40–45 mm |
| Square | 100–110 mm | 100–110 mm | 40–45 mm |
| Round | Ø 90–100 mm | – | 40–45 mm |
| Oval | 110–120 mm | 90–100 mm | 40–45 mm |
| Heart | 105–115 mm | 95–105 mm | 40–45 mm |
Perfume Box Size for 100 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 160–170 mm | 110–120 mm | 60–65 mm |
| Square | 140–150 mm | 140–150 mm | 60–65 mm |
| Round | Ø 125–135 mm | – | 60–65 mm |
| Oval | 150–160 mm | 125–135 mm | 60–65 mm |
| Heart | 145–155 mm | 130–140 mm | 60–65 mm |
Perfume Box Size for 125–250 ml Bottles
| Shape | Length | Width | Height |
|---|---|---|---|
| Rectangle | 170–210 mm | 120–160 mm | 65–85 mm |
| Square | 150–190 mm | 150–190 mm | 65–85 mm |
| Round | Ø 135–180 mm | – | 65–85 mm |
| Oval | 165–205 mm | 135–180 mm | 65–85 mm |
| Heart | 160–200 mm | 145–190 mm | 65–85 mm |
Tiered Box Perfume Box Sizes
| Volume | Length (Bottom Tier) | Length (Top Tier) | Height |
|---|---|---|---|
| 100 ml | 170–180 mm | 130–140 mm | 60–65 mm |
| 125–250 ml | 180–220 mm | 140–180 mm | 65–85 mm |
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Factors to Consider When Choosing Perfume Box Size
Fit Around Bottle Dimensions and Cap Height
The box must precisely fit the bottle including its cap or sprayer. A good fit prevents shifting during transit, reducing the risk of damage. Measure both bottle body and cap height before finalizing the box depth.
Inner Insert Allowance, Padding and Tolerances
Inserts made of foam, molded pulp, or cardboard require internal clearance. Allocate 2–4 mm on each side for the insert and up to 5 mm for protective padding. These tolerances ensure both protection and structural integrity.
Proportions for Design Aesthetics and Brand Image
The shape and size of the box should visually complement the perfume bottle and reinforce brand perception. Taller boxes often suggest elegance, while compact square boxes convey minimalism or portability.
Strength, Thickness and Material Type
Box dimensions influence the structural strength depending on the chosen material (e.g. rigid boxboard vs corrugated). Thicker materials offer more protection but increase box size. Ensure compatibility between product weight and box structure.
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FAQs About Perfume Box Size
What is the ideal perfume box size?
It depends on bottle volume, shape, and insert, but boxes should fit snugly with 2–5 mm padding on all sides.
How big should a perfume box be for a 50 ml bottle?
Approx. 120–130 mm (L) × 80–90 mm (W) × 40–45 mm (H).
What dimensions are typical for a 100 ml perfume box?
Roughly 160–170 mm × 110–120 mm × 60–65 mm.
How much extra space should I allow inside a perfume box size?
Allow 2–4 mm per side for inserts or cushioning, depending on material thickness.
Can perfume box size vary by style or shape?
Yes, box size varies significantly by shape (rectangle, oval, heart, etc.) and custom design features.
Conclusion
Understanding perfume box size standards ensures your product looks professional, ships safely, and aligns with your brand’s aesthetic. From mini vials to full-size fragrances, selecting the correct box dimensions, while factoring in inserts, bottle shape, and design, helps deliver both functionality and visual appeal. Whether you're working with square, oval, or heart-shaped bottles, the right perfume box size supports better packaging outcomes and brand value.
