Jam comes in many forms, each offering its own texture, flavor intensity, and ideal use in cooking or baking. From whole-fruit jams packed with berries to smooth mashed fruit spreads and tropical varieties, the world of jam is far more diverse than most people realize. Understanding the different types of jam—from quick refrigerator versions to slow-cooked, richly flavored batches—helps you choose the right style for breakfast, pastries, savory dishes, or desserts. This guide explores the main types of jam based on fruit preparation, fruit source, texture, and cooking method to give you a complete picture of what sets each variety apart.
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Types of Jam Based on Fruit Preparation
Whole Fruit Jams
Whole fruit jams are made with small whole fruits such as berries, cherries, or grapes. Because the fruits remain mostly intact, these jams have a soft-but-structured texture and deliver a strong, concentrated fruit flavor. The natural juices thicken during cooking, creating a rich, vibrant spread with noticeable fruit pieces.

Chunky / Fruit Piece Jams
Chunky jams contain larger, visible fruit pieces that give the spread a rustic, homemade feel. This type of jam is ideal for fruits that hold their shape well when cooked, such as peaches, mangoes, and apricots. The result is a jam with varied texture, where tender fruit chunks complement the gel-like base for a more substantial bite.
Mashed Fruit Jams
Mashed fruit jams are smooth but not fully strained, making them less textured than chunky jams but not as uniform as jelly. Fruits like strawberries, raspberries, and figs break down naturally during cooking, creating a thick, cohesive spread. These jams offer bold flavor while maintaining a soft, easily spreadable consistency.
Types of Jam Based on Fruit Source
Berry Jams
Berry jams are among the most popular jam types because berries break down easily and have naturally vibrant flavors. Strawberry jam is known for its sweet aroma and soft texture. Blueberry jam offers a deeper, earthy sweetness and thicker consistency. Raspberry jam has a bright, tangy flavor and often includes seeds unless strained. Blackberry jam delivers rich, dark berry notes. Mixed berry jam combines several berries for a balanced, layered flavor profile.

Stone Fruit Jams
Stone fruit jams are made from fruits with pits and are prized for their fragrant, sweet profiles. Peach jam is soft, aromatic, and mildly floral. Apricot jam has a naturally bright, tangy flavor and smooth finish. Plum jam offers a deeper, slightly tart taste. Cherry jam retains small fruit pieces and has a rich, sweet flavor that pairs well with both sweet and savory dishes.
Orchard & Tree Fruit Jams
These jams use fruits that grow on trees and often have a more subtle sweetness compared with berries or tropical fruits. Apple jam becomes thick and gently sweet when cooked down, sometimes taking on a sauce-like consistency. Pear jam is delicate, smooth, and mildly floral. Fig jam is naturally thick due to the fruit’s high content of seeds and pulp, creating a luxurious, earthy spread.
Tropical Fruit Jams
Tropical jams showcase bold, sunny flavors. Mango jam is smooth, sweet, and slightly creamy. Pineapple jam is bright and tangy with natural acidity. Guava jam offers a fragrant, almost floral sweetness. Papaya jam is mild and soft with a smooth texture. Passion fruit jam delivers a tangy, aromatic profile, often with small edible seeds that enhance texture.
Citrus-Based Jams (non-marmalade)
Citrus-based jams are made from citrus pulp rather than peel, producing a softer and less bitter spread compared with marmalade. Lemon or orange pulp jams have a bright, fresh acidity and a softer texture. Unlike marmalade, which includes chopped rind for bitterness and chew, citrus pulp jams rely solely on the fruit’s inner flesh, creating a smoother, sweeter citrus experience.
Mixed Fruit Jams
Mixed fruit jams combine two or more fruits to create layered or complementary flavors. Multi-fruit blends may include combinations like strawberry–banana or berry medleys. Seasonal blends often use fruits harvested at the same time, such as summer berries or autumn orchard fruits. Flavor pairing suggestions include peach–raspberry for brightness or mango–pineapple for tropical sweetness.

Types of Jam Based on Texture
Thick-Set Jam
Thick-set jams are made with high-pectin fruits or with additional pectin to create a firm, sturdy spread. These jams hold their shape well, making them ideal for baking applications like pastries or cookies where the jam must stay in place during cooking.
Soft-Set Jam
Soft-set jams come from lower-pectin fruits or shorter cooking times, resulting in a looser, more spoonable consistency. These jams spread easily over toast or scones and offer a more delicate mouthfeel.
Seeded Jam
Seeded jams contain natural seeds from fruits like raspberries, blackberries, and figs. Seeds are often left in to preserve authenticity, natural texture, and fuller flavor. Many people enjoy the added crunch and the rustic feel the seeds provide.

Seedless Jam
Seedless jams are strained to remove seeds but remain thicker than jelly because the fruit pulp stays in the mixture. This creates a smooth, rich spread ideal for those who prefer a more refined texture without sacrificing fruit intensity.
Clear Jam (translucent but not jelly)
Clear jam is a less common category made by slowly cooking fruit until the juices concentrate and become translucent. Unlike jelly, it still contains some fruit essence rather than being purely strained juice. The result is a glossy, delicate jam that showcases fruit clarity without the firm gel structure of jelly.
Types of Jam Based on Cooking Process
Quick Jam / Refrigerator Jam
Quick jams, also known as refrigerator jams, are made with a short cooking time that preserves much of the fruit’s natural freshness and color. Because they are not processed through canning methods, they must be stored in the refrigerator and consumed within a shorter period. These jams work particularly well with soft fruits such as strawberries, raspberries, or peaches, which break down quickly and release their juices with minimal heat.
Slow-Cooked Jam
Slow-cooked jams are simmered for an extended period, allowing the fruit to concentrate in flavor and develop a deep, rich color. This method enhances caramelized notes and produces a thick, robust spread with more complexity. It’s commonly used for fruits that benefit from long cooking, such as apples, plums, or figs. The longer simmer also reduces moisture naturally, contributing to a firmer set.
Freezer Jam
Freezer jams are either no-cook or low-cook preparations that rely on pectin to set rather than extended heat. Because the fruit is barely heated, these jams taste the freshest and most vibrant, capturing the natural flavor and texture of the fruit more closely than traditionally cooked jams. They must be stored in the freezer, and once thawed, kept in the refrigerator and consumed relatively quickly.
Small-Batch Artisan Jam
Small-batch artisan jams are crafted in limited quantities, often by hand, using seasonal fruits and minimal processing. These jams focus on preserving the natural character of the fruit, sometimes using lower sugar levels or unique flavor pairings. Because the batches are small, the cooking process is controlled more precisely, resulting in rich, fruit-forward spreads that highlight quality ingredients and regional specialties.
Commercial Processed Jam
Commercial processed jams are produced at scale with consistent textures and long shelf life. They often rely on standardized recipes, added pectin, stabilizers, or preservatives to ensure uniformity across batches. These jams are designed for convenience, affordability, and extended storage, making them widely available in supermarkets.
Uses for Different Types of Jam
Breakfast Spreads
Jam is a breakfast staple and pairs well with toast, scones, croissants, and bagels. Chunky or berry jams are especially popular in the morning because their bright flavor complements buttery pastries and breads.
Baking Applications
In baking, jam is commonly used in cake layers, thumbprint cookies, pastries, and tarts. Thick-set or seedless jams perform best because they hold their shape during baking and provide fruity flavor without excess moisture. Apricot, raspberry, and strawberry jams are frequently used in classic baked goods.
Savory Pairings
Jam also plays a role in savory dishes. On cheese boards, fig, berry, or apricot jams complement soft and hard cheeses by adding sweetness and acidity. Jams can also be used as glazes for meats such as chicken, pork, or ham, adding a glossy finish and subtle fruit flavor to savory dishes.
Dessert Additions
For desserts, jam is often spooned onto yogurt, swirled into ice cream, or layered into parfaits. Soft-set or fruit-forward jams blend well with creamy textures and add natural sweetness without overpowering the dessert.
FAQs About How Many Types of Jams Are There
What are the different types of jam?
Describes categories by fruit type, texture, sugar level, and cooking method.
Which type of jam is best for baking?
Explains why thick-set or seedless jams work best.
What is the difference between jam, preserves, and jelly?
Defines each and clarifies fruit content vs juice vs whole fruit.
What fruits make the best jam?
Lists common high-pectin fruits and popular jam fruits.
Can you make jam without pectin?
Explains which fruits naturally gel and how long cooking can thicken jam.
What is the healthiest type of jam?
Discusses low-sugar and fruit-spread options.
Is freezer jam the same as regular jam?
Clarifies differences in texture, storage, and cooking.
What is artisan or small-batch jam?
Defines craft-made jam and how it differs from commercial versions.
Conclusion
Jam varies widely in texture, flavor, fruit content, and preparation method, offering something for every taste and recipe. Whether you prefer the rustic bite of chunky jams, the smooth versatility of mashed fruit jams, the brightness of berry blends, or the rich depth of slow-cooked artisan batches, each type has its own strengths. Choosing the right jam depends on how you plan to use it—spread on toast, baked into pastries, paired with cheese, or added to desserts. With a clearer understanding of the types of jam available, you can confidently select the perfect fruit spread for any dish or occasion.
