Choosing the best paper type for printing is essential for any food and beverage (F&B) business that wants to deliver quality branding through menus, brochures, product labels, and packaging. Whether you're printing a glossy food menu or an eco-friendly product tag, using the right paper will make a noticeable difference.
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What to Consider When Choosing Paper
Coated vs. Uncoated Paper
- Coated paper has a smooth surface that enhances colors and sharpness ideal for images or marketing materials.
- Uncoated paper absorbs ink more deeply, offering a softer look and a natural feel great for text-heavy documents or eco-conscious branding.
Paper Weight (GSM)
- Light paper (80–100 gsm) is good for flyers and internal use.
- Heavier paper (150–300 gsm) is better for menus, packaging inserts, or premium brochures.
Finish: Glossy, Matte, or Satin
- Glossy: Shiny, eye-catching, best for menus with images.
- Matte: Non-reflective, easy to read, more natural.
- Satin: Balanced sheen smooth but not too shiny.
Brightness and Opacity
- Brightness affects how colors appear.
- Opacity prevents ink from showing through when printing double-sided.
Eco-Friendly Certifications
Look for FSC-certified, recycled, or carbon-balanced paper to support sustainable printing practices.
Common Paper Types and Their Uses
Copy Paper (80–100 gsm)
Used for basic documents, drafts, or flyers. Choose recycled versions for everyday sustainability.
Bond Paper (75–120 gsm)
Ideal for invoices, receipts, or official letters. Offers durability and a smooth writing surface.
Cardstock (200–300 gsm)
Thick and firm, perfect for menus, product tags, or gift cards. Adds a premium touch.
Inkjet vs. Laser Printer Paper
- Inkjet: Coated to prevent ink bleed and smudging.
- Laser: Smooth and heat-resistant for better toner adhesion.
Photo Paper (150–250 gsm)
Designed for high-resolution images. Great for food photos, promotional materials, or branding visuals.
Quick Paper Comparison for F&B Businesses
| Paper Type | Common Use | Recommended GSM | Finish Options | Eco-Friendly Options |
|---|---|---|---|---|
| Copy Paper | Flyers, internal prints | 80–100 gsm | Matte/Uncoated | Recycled |
| Bond Paper | Invoices, letters | 75–120 gsm | Uncoated | Cotton/Recycled |
| Cardstock | Menus, labels, inserts | 200–300 gsm | Glossy/Matte/Satin | FSC, Recycled |
| Photo Paper | Product/food images | 150–250 gsm | Glossy/Lustre | Limited options |
Double-Sided Printing: What to Use
For high-quality double-sided printing:
- Use paper with higher opacity (≥90%)
- Choose heavier stock (100 gsm and above) to avoid ink showing through
- Coated papers give better color control and sharpness
Paper Recommendations for F&B Use Cases
- Handheld Menus: 200–250 gsm cardstock, matte or satin finish for durability and cleanability
- Brochures: 150–200 gsm coated paper, glossy for visual appeal
- Labels & Tags: Kraft or uncoated cardstock for a natural, eco-friendly look
- Flyers & Promotions: 130–170 gsm coated paper for color richness and easy distribution
Frequently Asked Questions
What’s the difference between 80gsm and 100gsm paper?
100gsm is thicker and more durable than 80gsm, making it better for double-sided or higher-quality prints.
Does paper quality affect print resolution?
Yes. High-quality, coated paper improves sharpness and color vibrancy by keeping ink on the surface.
What paper works best for inkjet printers?
Use inkjet-specific coated paper to avoid smudging and improve detail.
What about laser printers?
Choose smooth, heat-tolerant paper designed for laser toner to ensure clean output.
What’s the best GSM for printing flyers?
Flyers usually work well on paper between 130–170 gsm thick enough to feel premium but still foldable.
Eco-Friendly Tips for F&B Printing
- Choose recycled or FSC-certified paper to reduce environmental impact
- Optimize paper weight to lower waste and shipping costs
- Use double-sided printing to cut paper usage in half
- Avoid overprinting and match paper size to content
Conclusion
From elegant menus to eco-conscious labels, the best paper type for printing depends on your F&B brand’s goals. Balance print quality, texture, finish, and sustainability to make every detail count.
Need help choosing the right paper? Contact us to explore eco-friendly paper and packaging options customized for your business.
