7 Types of Content That Help Restaurants Increase Saves and Visibility on Google Maps

For restaurants, being discoverable on Google Maps is no longer optional, it’s a necessity. Customers increasingly rely on maps to find nearby dining options, check reviews, and save restaurants for future visits. The key to standing out is not just having a listing, but publishing compelling content that encourages engagement and saves.

With Kimecopak Membership, restaurants can create high-quality visuals, videos, and branded content optimized for Google Maps, ensuring your listing attracts attention, builds trust, and drives repeat visits.

This guide explores seven content types that help restaurants boost visibility and saves on Google Maps, along with actionable tips and examples.

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Why Google Maps Content Matters

Customer Behavior

• 86% of people use Google Maps to find a local business.

• Restaurants with high-quality photos, videos, and reviews get higher engagement and saves, improving search ranking.

Benefits of Google Maps Visibility

• Increased organic traffic from local searches

• Higher customer saves and repeat visits

• Stronger brand credibility and trust

Seven Types of Content to Boost Google Maps Engagement

1. High-Quality Food Photos

Goal: Showcase your menu visually to attract and delight potential customers.

Tips:

• Use professional-quality photos with good lighting and composition.

• Highlight signature dishes or seasonal specials.

• Include Kimecopak eco-friendly packaging in takeout photos to promote sustainability.

Example: Instagram-style shots of colorful poke bowls in Kimecopak paper bowls uploaded to your Google Maps listing.

2. Short Menu Videos

Goal: Provide a dynamic overview of offerings.

Tips:

• Create 15–30 second clips showing popular dishes being prepared or plated.

• Include captions or voiceovers describing the items.

• Highlight branded sustainable packaging to reinforce professionalism.

Example: Video of freshly brewed coffee poured into Kimecopak coffee cups with close-ups of latte art.

3. Behind-the-Scenes Content

Goal: Build trust and humanize your brand.

Tips:

• Show chefs at work, team interactions, or kitchen prep.

• Use natural lighting and maintain a clean, professional look.

• Feature sustainable practices visibly, like compostable trays or recycling bins.

Example: A time-lapse video of staff preparing a new menu item served in Kimecopak packaging.

4. User-Generated Content (UGC)

Goal: Leverage social proof to increase saves and engagement.

Tips:

• Encourage customers to post photos and tag your restaurant.

• Share UGC on your Google Maps listing and social media.

• Reward customers with loyalty points or discounts for sharing content.

Example: Customers posting photos of desserts served in branded Kimecopak ice cream cups.

5. Event Announcements & Promotions

Goal: Increase visits and engagement with timely offers.

Tips:

• Post about special events, seasonal menus, or limited-time discounts.

• Include attractive visuals and highlight eco-friendly packaging where relevant.

• Ensure the event or promotion is clearly dated and easy to save.

Example: A post about a Valentine’s Day special menu, with photos of meals in Kimecopak sustainable packaging.

6. Local Area Highlights

Goal: Connect with nearby customers and enhance local SEO.

Tips:

• Share content about neighborhood events, collaborations, or community stories.

• Use geo-tags to improve local search visibility.

• Subtly include your restaurant’s eco-friendly packaging in images for brand reinforcement.

Example: Highlighting a local farmers’ market partnership, showing fresh ingredients used in dishes served in Kimecopak bowls.

7. Customer Reviews & Testimonials

Goal: Build credibility and encourage saves.

Tips:

• Feature quotes from happy customers in posts or videos.

• Encourage video testimonials for more authentic engagement.

• Respond to reviews promptly to increase visibility and trust.

Example: Video snippet of a regular customer enjoying a smoothie in a branded Kimecopak cup, praising taste and sustainability.

Table: Content Types & Key Benefits for Google Maps

Best Practices for Google Maps Content

• Regular Updates: Post photos, videos, and updates weekly.

• High-Resolution Media: Ensure images and videos are sharp, well-lit, and professional.

• Branded Visuals: Highlight Kimecopak packaging to reinforce eco-conscious branding.

• Encourage Reviews: Invite happy customers to leave reviews and share photos.

• Geo-Tagging & SEO: Use location-based keywords in captions and titles to improve visibility.

KPIs to Track for Google Maps Success

FAQs

Q1: How often should restaurants update Google Maps content?

A1: Ideally, weekly or at least bi-weekly to maintain engagement and improve visibility.

Q2: Can packaging influence Google Maps engagement?

A2: Yes. Showing visually appealing Kimecopak eco-friendly packaging in photos and videos strengthens brand perception and encourages saves.

Q3: What types of content get the most saves on Google Maps?

A3: High-quality food photos, menu videos, customer testimonials, and event promotions are most effective.

Q4: How does Kimecopak Membership help with Google Maps content?

A4: It provides ready-to-use photo/video templates, content calendars, and branded eco-packaging visuals, making it easy for restaurants to maintain professional and consistent listings.

• LEARN MORE about How "Subscribe for a Happy Life" will benefits your business HERE!
• LEARN MORE about Kim Vu, sharing on the challenges she faced as a former restaurant owner, and how she overcame them to create KimEcopak HERE!