In today’s digital-first dining landscape, customers crave authenticity and transparency. Behind-the-scenes (BTS) content allows F&B brands to showcase how their food is prepared, who makes it, and the care behind every dish. This transparency builds trust, engagement, and loyalty, positioning your restaurant as professional, approachable, and credible.
With Kimecopak Membership, restaurants gain access to branded visuals, video templates, and storytelling guides to create BTS content that resonates with customers while reinforcing brand identity.
This guide provides actionable behind-the-scenes content ideas designed to enhance authenticity and strengthen customer trust.
Why Behind-the-Scenes Content Matters
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Humanizes Your Brand: Shows the people and processes behind the food.
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Builds Trust: Transparency in operations reassures customers about quality and safety.
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Encourages Engagement: BTS content is highly shareable on social media.
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Supports Marketing Funnel: Attracts, nurtures, and converts leads organically.
Tip: Customers often associate professional packaging and eco-friendly practices with higher brand integrity. Using Kimecopak packaging can reinforce this perception.
Step 1: Showcase Kitchen Operations
Content Ideas:
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Record short videos of chefs preparing dishes, highlighting care and technique.
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Share cleaning and hygiene practices to build trust.
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Time-lapse content showing daily prep routines for freshness.
Best Practices:
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Keep videos concise (30–60 seconds) for social media.
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Focus on visual appeal, highlighting vibrant ingredients and plated dishes.
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Use captions to explain steps and showcase eco-friendly packaging choices.
Step 2: Introduce Your Team
Content Ideas:
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Create staff spotlight videos introducing chefs, servers, or delivery personnel.
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Share personal stories or fun facts about team members.
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Show the team engaging in training, menu testing, or brainstorming sessions.
Impact: Customers feel more connected to the people behind the food, increasing brand loyalty.
Kimecopak Tip: Use membership-branded graphics or lower-thirds for staff introductions to maintain professional consistency.
Step 3: Highlight Ingredient Sourcing
Content Ideas:
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Record visits to local farms, markets, or suppliers.
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Explain how ingredients are selected for quality and sustainability.
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Showcase seasonal produce or specialty items used in the menu.
Benefits: Reinforces authenticity, supports local economy, and emphasizes your commitment to sustainability.
Step 4: Share Packaging & Sustainability Practices
Content Ideas:
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Demonstrate how takeout items are packed professionally using Kimecopak eco-friendly bowls, cups, and containers.
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Highlight eco-friendly initiatives, such as compostable utensils or recycled packaging.
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Provide tips for reducing food waste or storing leftovers safely.
Impact: Modern diners value sustainability, and showcasing these practices increases credibility and shareability.
Step 5: Capture Event or Special Prep Days
Content Ideas:
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BTS coverage of holiday specials, seasonal menus, or large catering events.
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Show plating workshops, team tasting sessions, or recipe trials.
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Behind-the-scenes footage of decor setup or thematic presentation for special events.
Tip: Limited-time events create FOMO (fear of missing out) and encourage reservations.
Table: BTS Content Ideas and Objectives
| Content Type | Objective | Format Examples | Kimecopak Role |
|---|---|---|---|
| Kitchen Operations | Show professionalism & care | Short videos, time-lapses | Branded video templates |
| Team Introductions | Humanize the brand | Staff spotlights, interviews | Lower-third graphics, professional visuals |
| Ingredient Sourcing | Build trust & transparency | Farm visits, supplier features | Branded captions, eco-friendly packaging shots |
| Packaging & Sustainability | Reinforce quality & values | Packing demos, eco-tips | Kimecopak packaging visuals |
| Special Events | Create excitement & FOMO | Behind-the-scenes prep | Event-branded graphics, content templates |
Step 6: Encourage User-Generated BTS Content
Goal: Leverage customers to share their own behind-the-scenes moments.
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Ask diners to post meal unboxings or plating experiences on social media.
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Run contests or challenges for best photos/videos featuring your dishes in Kimecopak packaging.
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Repost customer content on your own channels, giving credit to encourage engagement.
Tip: Organic customer content strengthens social proof and authenticity.
Step 7: Maintain Consistent Posting
Goal: Keep BTS content visible and relevant.
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Post at least 2–3 BTS stories or reels per week.
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Mix short clips, photos, and longer IGTV or TikTok videos.
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Use story highlights or dedicated BTS feed sections on your website.
Kimecopak Tip: Use membership content calendar templates to plan, schedule, and track engagement.
FAQs
Q1: How much BTS content should I post weekly?
A1: 2–3 posts per week is ideal to maintain visibility without overwhelming your audience.
Q2: Does BTS content work for small kitchens or limited staff?
A2: Yes. Even short clips showing ingredient prep, dish plating, or team interactions create authenticity.
Q3: How does packaging enhance BTS content?
A3: Using Kimecopak eco-friendly bowls, cups, and containers makes your content visually professional and reinforces brand values.
Q4: Should BTS content always be polished?
A4: Not necessarily. Authenticity often resonates more than perfection, but maintaining brand consistency in visuals and messaging is important.
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LEARN MORE about How "Subscribe for a Happy Life" will benefits your business HERE!
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LEARN MORE about Kim Vu, sharing on the challenges she faced as a former restaurant owner, and how she overcame them to create KimEcopak HERE!
