Logo sketching is an essential part of the design process. It allows you to explore different concepts, experiment with shapes, and ultimately create a memorable and impactful logo. In this blog post, we will delve into the step-by-step process of sketching logo ideas like a pro, with inspiring examples to guide you along the way.
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Preparing Process For Logo Sketching
Discover The Various Kinds of Logos
When you are familiar with a lot of different kinds of logos, you would easier to pick the one that fits best. The great icon might bring benefit to your business.
You need to prioritize usability when comes to designing a logo. How and where will the logo be used? Will it ever need different iterations of the same logo for different materials? Can you extract an element from the wordmark to be used as a standalone icon/avatar? Is there a story that can be represented by a symbol?
Proper Brief
To find a proper brief, a productive conversation between designers and clients is necessary. So, ask every question you might have and share all the information about the business (story, vision, goals, and aesthetic).
You should own a pretty long list of keywords describing the brand if you did this correctly and productively. You just need to write down everything that crosses your mind when you are thinking about the brand and business.
Do Research Before Logo Sketching
Then you can create mood boards based on the keyword list you've just created. A mood board is a collection of images that clearly show a graphic direction. So, you can include images of pretty much anything here: people, colors, plants, interior design, logos, illustrations, patterns, books, etc. Or anything that has the style of the direction you want to show.
You can refer to many places to look for such images and references: from Google Images, Pinterest, Design Inspiration, or Unsplash to books or even your camera roll.
Pro Tips To Logo Sketching
There Is No Right Or Wrong Way To Sketch Logo
Everyone also has their own way of sketching logos, so none is better than the other. However, there might be techniques that best suit your style and workflow, but you can only find that out by exploring a lot and a lot.
You don't need to get intimidated or demotivated if others have a different process. Each of us is unique and so are our processes.
Or you can go through some of these sketching techniques and recommendations.
Don’t Get Lost In The Tiny Details
When sketching logo ideas, it's easy to get caught up in the tiny details too soon. Remember, your initial sketches are meant to be quick and rough, capturing the essence of your ideas without focusing on perfection.
Sketch Fast
Speed is key when conduct logo sketching. The goal is to get as many concepts down on paper as quickly as possible. This rapid-fire approach allows you to explore a wide range of possibilities without getting bogged down in any one idea.
Sketching Isn’t Linear
Logo sketching is a fluid process that doesn't always follow a straight path. It's okay to jump around from one idea to the next, revisiting sketches and making changes as inspiration strikes.
Be Messy
Embrace the messiness of the sketching process. Don't worry about making your sketches look perfect – the goal is to get your ideas out of your head and onto paper in whatever way works best for you.
Don’t Work With Colors Yet
When sketching logo ideas, focus on shapes, lines, and composition before adding color. This allows you to concentrate on the basic elements of your design without getting distracted by color choices.
Criticize Your Work
Don't be afraid to critique your own sketches. Look for areas that can be improved and push yourself to think beyond your initial ideas. This self-critique process will help you refine your concepts and create stronger logo designs.
It’s Not About What You Personally Like
Remember, when sketching logo ideas, the focus should be on creating a design that resonates with your target audience, not just what you personally like. Keep your target market in mind and tailor your designs to their preferences.
Choosing and Finalizing Your Logo Sketches
Once you have a collection of logo sketches, it's time to choose the most promising ideas and refine them. Here's how you can make the final decision:
- Choose Up to 3 Sketches: Narrow down your sketches to the top 3 that best capture your brand identity.
- Make the Sketch Presentable: Clean up your selected sketches and present them in a clear and professional manner. You need to make its outlines smooth, get rid of any major inconsistencies, and even out the spacings and grids.
- Be Patient and Receptive to Feedback: Be open to feedback from colleagues or clients and be willing to make adjustments based on their input.
Some Example Of Logo Sketching
- Batter World Logo Sketch
- Logotype Sketch Collection
- Monogram Logo Sketches
Conclusion
The journey of sketching logo ideas is just as important as the final product. Enjoy the creative process and let your imagination run wild!
By following these simple tips for logo sketching like a pro, you can unlock your creativity and produce compelling designs that stand out.
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